- Italcementi Group

"The masters of art meet the masters of building" is called the new joint project between Devnya Cement and Sofia Municipality, which main aim is the renovation of the Sofia City Art Gallery.

In the main frame of that project, which is initiated because of the 30th anniversary of the Gallery's opening /creation/, will be used over 1000 sq.m. of the new "Maestro Term" - thermal insulation system, produced by Devnya Cement, and that is how the building will be prepared for a contemporary acclimatization.
In order to emphasize Devnya Cement's participation and partnership in line with Italcementi Group Social Responsibility and SustainableDevelopment policy, a special presentation and product demonstration was organized on 23rd of September.

In front of The Sofia City Art Gallery a "happening show" was represented by actors from The National Academy for Theatre and Film Art - this was a quite untraditional presentation show with some circus equilibristic elements. Using that original way of presenting the project, Devnya Cement introduced the new Maestro range of premixed mortar building materials".
As part of that range is the new "Maestro Term" - thermal insulation system - which is the base element in the renovation.

Having that "happening show" the actors played the roles of builders, using the "Maestro" building materials. Their partners in the show were and the real builders, who took a part in the front side gallery renovation. Following the instructions of the experts, all of the show viewers had the opportunity to become participants in the "Maestro School" and to experience themselves the motto of the products: "Be a Master with Maestro".