- Italcementi Group

1997/2007: Ten Years of Corporate Identity at the Italcementi Group
A special edition of arcVision to document and celebrate this milestone in the history of the Group

This issue of arcVision takes us back to 1997, the year that saw the birth of the Italcementi Group corporate identity. Now, 10 years on, we recall the genesis of the Italcementi Group logo, created to promote a Group global vision in a consistent, co-ordinated manner, through the documents, scientific analyses and the recollections of those who so generously contributed to its development. With the collaboration of the logo’s creators, the consultants from Wolff Olins, the famous London brand consultancy, we go back step by step over the process that enabled Italcementi Group to become what it is today. A reflection which, aside from any pretence at recreating history, we think may be of interest to our readers.

10 years of group synergies,
strategy and integration.
10 years to establish a corporate
culture, values and attitudes.
10 years to circulate know-how
to companies in different countries,
to introduce common procedures,
to help people feel part of a single group.
10 years of sweeping restructurings,
disposals and financial reorganisations.
10 years of international expansion on
emerging new markets.
10 years of downstream integration of the
corporate business structure.
10 years of investment in technological
innovation.
10 years of global quality in products
and services.
10 years of commitment to social
and environmental issues.
10 years of strong internal
cohesion to spread a unique
entrepreneurial and management
style at every level.
10 years that have made Italcementi
Groupa leading player on the world
cement and construction materials market.